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Engineer · Enterprise Tech Sales & Solutions Engineering · Amsterdam

Complex software, signed contracts.

Engineer by training, enterprise tech-sales professional by trade. Fifteen years across the full commercial motion — owning revenue and leading solutions engineering — in Source-to-Pay and CLM, and fluent in adjacent enterprise domains.

0
Years in enterprise software
0+
Enterprise deals closed
0+
POC programmes led
0M+
€ contributed to EMEA ARR
52.37° N / 4.90° E — AMSTERDAM Scroll
ENTERPRISE SALES · SALES ENGINEERING LEADERSHIP · AGENTIC AI · VALUE SELLING · SOURCE-TO-PAY · CONTRACT LIFECYCLE MANAGEMENT · ENTERPRISE SAAS · EMEA · MEDDPICC · ROI & BUSINESS CASE · ENTERPRISE SALES · SALES ENGINEERING LEADERSHIP · AGENTIC AI · VALUE SELLING · SOURCE-TO-PAY · CONTRACT LIFECYCLE MANAGEMENT · ENTERPRISE SAAS · EMEA · MEDDPICC · ROI & BUSINESS CASE · ENTERPRISE SALES · SALES ENGINEERING LEADERSHIP · AGENTIC AI · VALUE SELLING · SOURCE-TO-PAY · CONTRACT LIFECYCLE MANAGEMENT · ENTERPRISE SAAS · EMEA · MEDDPICC · ROI & BUSINESS CASE ·
[ 01 ]/ about

An engineer who closes enterprise deals.

I'm a B.Tech engineer who spent fifteen years in enterprise tech sales. That means I can hold the architecture conversation and the commercial one in the same meeting — and I've spent my career doing both, from quota-carrying business development to leading a team of Solution Architects across EMEA.

Two halves of one job. On the commercial side: MEDDPICC qualification, forecasting discipline, and multi-threaded deals of $500K–$2M running 12–18 months. On the solutions side: discovery, solution design, POC governance, and CFO-grade ROI models that let a champion defend the investment internally.

Deep domain expertise in Source-to-Pay and Contract Lifecycle Management — but the craft travels. Complex, multi-stakeholder enterprise software is the constant; the category is negotiable.

Varun Kukreja, enterprise sales and solutions engineering leader based in Amsterdam
[ 02 ]/ track record

Deals, patterns, outcomes.

// named accounts (partial)
HeinekenDanoneAhold DelhaizeH&MSwiftNordea BankElectroluxSwissPortBoltCOOP Denmark
Varun Kukreja presenting an agentic AI procurement demo to an enterprise customer
// in the room — enterprise demo, EMEA
Case 01 · Agentic AI

Selling agentic AI without the hype tax.

Enterprise buyers are rightly skeptical of GenAI claims. As an engineer, I can separate signal from noise: honest capability boundaries, transparent pricing implications, ROI guardrails, and the specific workflows where agents actually move the P&L. Skepticism becomes sponsorship when the value model is bulletproof and the architecture holds up under scrutiny.

Agentic SaaSAI in ProcurementPricing StrategyChange Management
// deal flow
  1. 01Capability mapping
  2. 02Guardrails
  3. 03Pricing clarity
  4. 04ROI proof
  5. 05Adoption plan
Case 02 · Competitive Displacement

Unseating the incumbent at a Fortune 500 CPG.

Multi-year incumbent, entrenched suite, board-level relationships. I led the technical-commercial motion end-to-end: reframed the RFP around procurement outcomes, built a CFO-grade ROI model, and multi-threaded into finance and IT. The win came from executive alignment on value, not feature counts.

Value EngineeringMEDDPICCExecutive SponsorshipTCO / ROI Modelling
// deal flow
  1. 01RFP re-framing
  2. 02Executive alignment
  3. 03ROI modelling
  4. 04POC
  5. 05Signature
Case 03 · Proof of Value

The POC that closed itself.

Most POCs prove features. Mine prove business cases. Pre-agreed success criteria, tied to signed value hypotheses, with finance in the room from day one — a governance model that turns 'try it' into 'buy it'.

POC DesignGovernanceValue HypothesisDeal Qualification
// deal flow
  1. 01Success criteria
  2. 02Value hypothesis
  3. 03Guided POC
  4. 04Business case
  5. 05Signature
Case 04 · Partner-Led Growth

Turning EY and KPMG into a pipeline engine.

Started as ad-hoc co-sell conversations and scaled them into full joint go-to-market practices with EY and KPMG — structured access to senior stakeholders inside strategic enterprise accounts, and materially faster buying decisions on transformation programmes.

GSI AlliancesCo-SellJoint GTMEMEA
// deal flow
  1. 01Partner mapping
  2. 02Joint value prop
  3. 03Co-sell motion
  4. 04Exec access
  5. 05Accelerated close
[ 03 ]/ playbook

How the work actually gets done.

01

Commercial Ownership

Pipeline, forecast, and close. MEDDPICC discipline across 12–18 month enterprise cycles.

MEDDPICCForecastingClosing
02

Value Selling & Business Cases

CFO-grade ROI models. TCO narratives that survive procurement scrutiny.

ROITCOBusiness Case
03

Solutions Engineering Leadership

Leading 6–10 Solution Architects across EMEA — solution design, demo strategy, coaching.

SE LeadershipCoachingDemo Design
04

POC Design & Governance

Pre-agreed success criteria. Finance in the room. Outcomes over optics.

POCSuccess CriteriaGovernance
05

RFP / Tender Strategy

Win-theming, question re-framing, response architecture that scores.

RFPWin ThemesResponse Ops
06

Competitive Positioning

Ariba, Coupa, Ivalua, Jaggaer — battlecards that hold up in the room, not just on the slide.

BattlecardsDisplacementDifferentiation
07

AI & Agentic SaaS Fluency

Engineer's read on what the technology does. Honest framing, ROI guardrails, pricing clarity.

Agentic AIGenAIEnterprise AI
08

EMEA Go-to-Market

Territory strategy across Europe, UK, Middle East and Africa — with BDR, field, and marketing.

EMEAGTMTerritory
[ 04 ]/ experience

Fifteen years, one long arc.

May 2022 → Present

Associate Director, Solutions Engineering

Zycus Infotech · Amsterdam
  • Partner with regional Account Executives to drive pipeline progression and deal closure on $500K–$2M enterprise opportunities, contributing to EMEA ARR exceeding €25M.
  • Lead a team of 6–10 Solution Architects across EMEA, owning value-based positioning of the full Source-to-Pay suite — including the iContract CLM solution — for Fortune 500 and Global 2000 accounts.
  • Engage at CPO, CFO, General Counsel and COO level: outcome-based discovery, financial business cases, alignment to each customer's transformation agenda.
  • Expanded co-sell relationships with EY and KPMG into full joint GTM practices, accelerating access to senior stakeholders.
  • Design and execute EMEA territory strategy across Europe, UK, Middle East and Africa; differentiate against SAP Ariba, Coupa, Ivalua and Jaggaer on value, not price.
Jun 2020 → Apr 2022

Senior Solutions Architect

Zycus Infotech · Amsterdam
  • Led discovery, solution design and proof-of-concept delivery for high-value EMEA enterprise pursuits.
  • Built executive-level ROI models and contract risk frameworks that let CPOs, CFOs and General Counsels construct internal business cases.
  • Initiated the EY and KPMG co-sell engagements that later became joint GTM practices.
  • Introduced MEDDPICC qualification into the EMEA presales function, improving pipeline accuracy.
Aug 2018 → May 2020

Lead Consultant, Source-to-Pay Solutions — EMEA

Zycus Infotech · Amsterdam
  • Senior presales lead on complex EMEA pursuits — owning solution narrative, executive presentations and competitive positioning.
  • Closed landmark enterprise accounts including SwissPort and Swift, navigating procurement, legal, finance and operations committees simultaneously.
  • Built reusable ROI and business case frameworks adopted across the EMEA team — shortening deal cycles and improving close rates.
Apr 2017 → Jul 2018

Senior Solutions Consultant

Zycus Infotech · Amsterdam
  • Supported 20+ enterprise sales cycle closures across Europe and the UK.
  • Translated complex procurement technology into board-level language for CPOs, CFOs and Heads of Legal.
  • Navigated multi-geography buying committees spanning procurement, legal, finance, IT and operations.
Jan 2015 → Mar 2017

Solutions Consultant

Zycus Infotech · Mumbai / EMEA
  • Supported enterprise sales cycles across EMEA — solution design, discovery facilitation, executive presentation.
  • Contributed to deal closures including Danone and Bolt.
Jun 2013 → Dec 2014

Assistant Manager, Business Development

Zycus Infotech · Mumbai (US Market)
  • Led a BDR team focused on US enterprise pipeline generation — building qualification rigour and outbound process from the ground up.
  • Won the Zycus Presidents Club 2013 for exceptional new business revenue contribution.
Jul 2011 → May 2013

Senior Executive, Business Development

Zycus Infotech · Mumbai (US Market)
  • Consistently exceeded quarterly and annual quota as an individual contributor.
  • Won the Zycus Champion Seller Award as the youngest recipient in company history; named Most Productive Employee in Marketing & Business Development (2012).
// education

B.Tech, Electronics & Telecommunication

Amity Institute of Telecom Technology & Management

// recognition
  • Zycus Presidents Club — 2013
  • Zycus Champion Seller Award — youngest recipient in company history
  • Most Productive Employee, Marketing & Business Development — 2012
[ 05 ]/ beyond work

The human in the loop.

Cricket

Fantasy leagues and match analytics. I read a scorecard the way I read a deal: momentum, matchups, margins.

Music

Indian classical trained, exploring the world of electronic music — and quietly plotting a move into DJing and production.

Perfumery

Fragrance collector and student of scent composition — top, heart, base.

Travel

Exploring Europe from an Amsterdam home base. Trains beat planes.

My Dog

A Staffy cross who runs the household — and the schedule.

Dutch

Werk in uitvoering — learning the language of my adopted city.

Varun Kukreja at a cafe in Dubrovnik old town
[ 06 ] / contact

Have a territory worth winning?

Amsterdam-based, EU-wide travel ready. Open to enterprise sales, solutions engineering leadership, and value-engineering conversations — Source-to-Pay and beyond.